What's In A Name?

So my friends ask me; What's up with Zander Cruiz? No, it's not my real name. I like, no love my real name. So why would I change it? Basic economics... 1. I'm not gonna pay a damn dime myself to promote my music. Not that I can't or its a bad idea, its just not up to par. This is me bored dicking around with a beat box and some white plastic slats hooked to a computer. 2. My real name is a good name but some jackass had to go kill some peeps randomly and now theres no way I could compete with the news sites on the search engines. Good reason hu? Google Zander Cruiz in freaking Japan and you'll get me for free. So whats in a name? That which we call a rose by any other word would smell as sweet; Not according to Google... Zander Cruiz ** http://www.reverbnation.com/djcruiz